February 10, 2010 - Woodcliff Lake, NJ - Colts fans may be crying the blues, but Indianapolis will still be the place to be this weekend! In addition to showcasing Husqvarna's 2010 model lineup, huge contingency program and new dealer initiatives at this weekend's International Dealer Expo in Indy, the wraps are coming off two entirely new motorcycles! Both the TE 630 dual-sport and the SMS 630 Supermoto are considered 2011 models and will be making their North American debut at the tradeshow.
This much anticipated street-legal pair was the talk of the world motorcycle press at the recent "Superbowl" of trade fairs, the EICMA show in Milan, but this will be the first opportunity for North American dealers and magazines to see these two new players. The media is encouraged to attend a brief unveiling ceremony Saturday morning, February 13th at 11 a.m. at the Husqvarna display (Booth #1934), located within the Italian Trade Pavilion.
"Our new 630s created quite a stir during their European debut in Milan, so we thought that the Dealer Expo would be a very fitting place to show them off too," says Husqvarna North America president Mark Brady. "Both of these bikes represent the culmination of the factory's engineering and development team's efforts. We think dealers and consumers will be eager to see the types of products that we're creating."
Want to see what is under wraps? Stop by the Husqvarna display or click on TE630 or SMS630 after the 11 a.m. embargo is lifted on Saturday morning to see specs and images of the first 2011s to enter the country.