The Parts Unlimited Dealer Showcase is a highlight of the Monster Energy Supercross and Lucas Oil AMA Pro Motocross Championship each and every year with first-class events scheduled throughout the country for the thousands of Parts Unlimited dealers in the U.S.
While the on-track action is quiet with nearly every motorcycle racing series in its off-season, Parts Unlimited is still going strong and during the weekend of November 7-8 it took the opportunity to welcome all of its dealers to the company's state-of-the-art distribution center in Reno, Nev. for the largest showcase of the year officially dubbed the "Parts Unlimited Holiday Showcase."
The new Parts Unlimited distribution center in Reno is the company's newest warehouse in the U.S. It has a foot print of 280,000 square-feet which incorporates over 1.1 million Stackable square feet. It features the latest technology in packaging and distribution to continue the highly-regarded Parts Unlimited reputation.
Over 300 dealers from throughout the country and 150 vendors attended the Showcase, mixing in with the organized chaos of conveyer belts and shelves that are housed within the distribution center.
The Reno warehouse boasts what could arguably the most massive storage system in the world with four stories of shelves. Parts Unlimited is famous for its ultra-quick shipping on orders and this offers a sneak-peek as to how they are so effective.
As always, Rob Buydos served as the event's emcee, providing high energy and bringing several important figures of the Parts Unlimited family to the stage to give them the recognition they rightfully deserve.
Off-road veteran and former GNCC Champion Rodney Smith was one of several racing celebrities on hand. He attended with his wife and daughter on behalf of Moose Racing.
Drag Specialties is LeMans Corporation's aftermarket distributor for American V-Twins and serves as the sister company to Parts Unlimited. The product lineup is vast and high-quality and has given Drag Specialties the same highly-regarded reputation on pavement.
Hundreds of vendors filled the massive floor space featuring a variety of products that were introduced for the first time in Reno in preparation for the New Year.
Famous stunt rider and SPEED's "Superbikes" host Jason Britton was on hand representing Icon. Here he poses with one of the many dealers present at the Showcase and his son.
The Icon booth was one of the favorites at the event. With a wide range of products from jeans to helmets, Icon has been the leader in street bike apparel for many years.
Z1R Helmets also had an impressive display with its diverse lineup of protective gear.
A trio Thor Motocross' lineup made their presence felt with Monster Energy/Pro Circuit/Kawasaki riders Jake Weimer and Tyla Rattray along with Monster Energy Kawasaki's Ryan Villopoto. The threesome poses here with Parts Unlimited CEO Fred Fox.
Slippery Wetsuits has been a longtime brand within the Personal Watercraft market. Thanks to innovative designs, product development and unique marketing it is helping bring the once booming industry back to the mainstream.
Scott Goggles' Bevo Forte showcased the latest in goggle technology by introducing new products for his industry-leading brand.
Freestyle Motocross star Jeremy "Twitch" Stenberg was in Reno representing Thor. The Parts Unlimited celebrities at the Showcase gave thanks to the individuals that support the entire motorcycle industry by hosting an autograph session for everyone in attendance.
The 2009 Parts Unlimited Holiday Showcase was a huge success. A tremendous turnout led to an enjoyable weekend and created a high level of anticipation for the upcoming 2010 racing season.
About Parts Unlimited
Parts Unlimited is the world's largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT(r), helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it's thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.